Martina, a marketer at Campari Group, a leading global spirits company, leverages Microsoft Dynamics 365 Customer Insights to enhance awareness of Negroni Week—an event that celebrates the renowned cocktail and raises funds for charitable causes worldwide. By utilizing the capabilities of Dynamics 365 Customer Insights, Martina gains access to a comprehensive view of unified customer data, enabling her to identify the optimal region for an email campaign to promote the event.
Recognizing the potential of New York City as a prime location, Martina employs Copilot in Dynamics 365 Customer Insights to validate her hypothesis. Through intuitive natural language queries, she engages in a seamless dialogue with her data, extracting immediate and valuable responses. With this innovative tool, Martina uncovers new customer insights, empowering her to craft targeted marketing campaigns tailored to individual preferences and needs. This process eliminates the need for extensive training or reliance on analytics teams, allowing her to make informed decisions swiftly and independently.
Copilot not only provides Martina with the desired confirmation but also suggests additional insightful details. This includes average age, event attendance, historical data, and product preferences, thereby enriching her understanding of the target audience. Furthermore, the tool prompts Martina with additional relevant questions, enabling her to explore unexplored customer data that she may not have previously considered. This comprehensive approach facilitates a deeper understanding of customers in near real time, fostering confidence in delivering a successful Negroni Week campaign.
Recognizing the pivotal role of bar owners in the campaign’s success, Martina delves further into the data. These prompts within Dynamics 365 Customer Insights empower marketers like Martina to gain new, profound customer insights efficiently. By leveraging these insights, she gains the ability to craft impactful marketing campaigns that resonate with customers, drive engagement, and unlock additional revenue streams.
Through the utilization of Dynamics 365 Customer Insights, Martina takes full control of her customer data, enabling her to deliver effective marketing campaigns and drive tangible results. This comprehensive solution empowers marketers to leverage valuable customer insights, resulting in enhanced targeting capabilities, improved campaign effectiveness, and increased revenue generation.